Consumers in 2018 are more aware of how their data is financial news outlets tracked and some of them are quickly losing trust in companies. EXECUTIVE SUMMARY It’s been both an extraordinary and challenging year for journalism — to say the least.
On one hand, the profession has never been under greater attack. Maintaining a digital presence is extremely important. In fact, nearly 8 out of 10 of people research a company online before visiting a small business or making a purchase with them. Today, customers demand frequent communication in order to take action. They expect brands to be present across multiple mediums — search, social media, content marketing, etc.
Cision PRWeb impacts customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers. Questions about your PRWeb account or interested in learning more about our news services? This article needs additional citations for verification. The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public.