Fabletics is an American online subscription retailer that sells women’s sportswear, footwear and accessories, commonly referred to as “athleisure. Fabletics was founded by Adam Goldenberg, Don Ressler, and Kate New opening company in July 2013 and officially launched on October 1, 2013.
Fabletic’s VIP membership plan has raised some controversy due to the lack of clarity of the conditions and the difficulty to cancel the membership. In September and October 2015, Fabletics opened its first brick and mortar retail stores in malls owned and operated by Westfield and General Growth Properties Inc. In February 2016, Forbes reported that 75 to 100 Fabletics stores are scheduled to open over the next three to five years. Hudson was named the ambassador for Fashion Targets Breast Cancer with Fabletics partnering on a pink capsule collection to support breast cancer awareness. In May 2017, the company announced a collaboration with singer Demi Lovato in support of the United Nations Foundation’s Girl Up campaign. The company’s subscription business model has been criticized.
Members receive credit towards future purchases if they forget. Why Successful Brands Like Fabletics Leverage the Power of the Crowd”. How Kate Hudson’s Fabletics is cashing in on the athleisure craze”. Fabletics: Kate Hudson’s new workout gear”. How Kate Hudson’s Fabletics Is Taking On Amazon”.