business

Top business publications

The best top business publications are incessantly learning. The marketing industry must constantly evolve alongside the audiences it attempts to reach.

Cutting-edge is adequate, and everything else falls by the wayside. There’s a variety of blogs in social media, content marketing, and other different marketing verticals, so it’s difficult to identify which ones best serve general marketing needs. Some blogs and publications supply the knowledge every marketing professional requires. Also, they all offer critical resources for the application, not just the digestion, of what they’re trying to teach. Here are 16 marketing blogs and publications you should add to your reading list this year.

Typically, umbrella sites don’t deliver unique insights. Processes and procedures can be hard to define for first-time entrepreneurs. A rising star in the content world, Business Insider publishes on markets and strategy, daily. Think of it as the Huffington Post for business and marketing professionals. Beyond the content that Business Insider already produces, Intelligence is the company’s research arm. Utilized by Fortune 1000 companies and startups alike, it provides data-driven solutions “essential for corporate decision making. But the company’s blog touches on all aspects of content marketing and branding–from thought leadership and content creation to lead generation and content distribution.

Content is taking over the marketing industry. Here, whitepapers and templates provide step-by-step guides to a comprehensive thought leadership platform. Beyond these product offerings, this blog is the first step toward inbound marketing certificates offered by the company. Home to the aforementioned certificates, the Academy provides inbound marketing training that can be critical when developing your young business’s content strategy. Email campaigns have long been the bane of marketers’ existence. How do we get consumers to open our outreach material? The answers reside with Vero, a purveyor of email automation software.

On the surface, email marketing appears easy. Write strong copy and send, right? Utilize the blog’s “How To” tab to discover the role data plays in this process. Entrepreneurs occasionally struggle with leveraging the analytical data available to them. Kissmetrics sifts through the numbers, to expose mistakes your current suite of metrics can’t account for. For many marketers, a predominantly aesthetic perspective conflicts with data interpretation.